01
Wear it
A limited release made to represent your favorite talent.
Loading TRUE FAN
More than merch.
A moment you can keep.
TRUE FAN turns the artists and athletes you love into limited-edition collectibles you can wear. Each piece connects physical merchandise with an exclusive digital experience through SYNC technology.
The True Fan experience
02
Unlock it
Scan or redeem your item to access exclusive content.
03
Collect it
Keep a numbered digital collectible tied to the drop.
Built with the culture
Every TRUE FAN drop is made in partnership with the talent behind it. We handle design, production, fulfilment and the digital experience — so artists and athletes can give fans something real to hold on to, and something unforgettable to unlock.